9 “Weird” Brands I Obsess Over at Nordstrom

9 “Weird” Brands I Obsess Over at Nordstrom

    03 Nov 2018

Nordstrom is one of those tried-and-true retailers everyone from your grandmother to your brother loves....

We’re Losing It Over These 17 Net-a-Porter Investment Buys

We’re Losing It Over These 17 Net-a-Porter Investment Buys

    30 Oct 2018

Net-a-Porter is a daily destination for us Who What Wear editors, a place we...

Net-a-Porter Is Having an Insane Private Sale—Here’s What to Buy

Net-a-Porter Is Having an Insane Private Sale—Here’s What to Buy

    30 Oct 2018

Surprise! Net-a-Porter unleashed a private sale this morning, and over 14,000 (yes, thousand) pieces...

The 42 Things You Have to Buy From Zara, Topshop, and H&M Right Now

The 42 Things You Have to Buy From Zara, Topshop, and H&M Right Now

    26 Oct 2018

In the mood for a little fast-fashion indulgence? Instead of letting you check multiple...

I Keep a Running List Called “Things to Buy”—Here’s What’s on It

I Keep a Running List Called “Things to Buy”—Here’s What’s on It

    23 Oct 2018

As a fashion editor, I come across a lot of stuff that I want...

How Our EIC Shops Fast Fashion

How Our EIC Shops Fast Fashion

    23 Oct 2018

Here at Who What Wear, we’re constantly browsing the best fast-fashion sites for the...

Reformation Just Launched Its Holiday Collection

Reformation Just Launched Its Holiday Collection

    23 Oct 2018

It’s no secret that we comb Reformation’s new-arrivals section on the regular. The eco-friendly...

The Year Is 75% Over, But These 2018 It Brands Will Live On

The Year Is 75% Over, But These 2018 It Brands Will Live On

    15 Oct 2018

It’s been an exciting year as far as new, growing, and revived brands are...

The 2 Trends Everyone’s Buying at Reformation

The 2 Trends Everyone’s Buying at Reformation

    13 Oct 2018

Reformation is a place where fashion lovers go to feel at home. The perfect...

The Best Cheap Clothing Sites We Always Shop

The Best Cheap Clothing Sites We Always Shop

    12 Oct 2018

Zara has a certain amount of clout when it comes to affordable fashion, but...

The “Boring” Fashion Items You Need From Urban Outfitters

The “Boring” Fashion Items You Need From Urban Outfitters

    11 Oct 2018

While a closet full of statement pieces sounds great in theory, it really only...

Reformation Just Launched a Shoe Collab With This It Brand

Reformation Just Launched a Shoe Collab With This It Brand

    07 Oct 2018

It’s no secret that we comb Reformation’s new-arrivals section on the regular. The eco-friendly...

I Shop All Day for a Living—These Are the Coolest Things I’ve Seen This Month

I Shop All Day for a Living—These Are the Coolest Things I’ve Seen This Month

    05 Oct 2018

Simply put: I shop a lot. Whether it’s research for my job, casual window shopping,...

47 Fall Pieces to Shop If Your Style Is Classic

47 Fall Pieces to Shop If Your Style Is Classic

    04 Oct 2018

For those among us with classic style, it can be a little discouraging when...

The Secret Nordstrom Section Every Cool Girl Should Know About

The Secret Nordstrom Section Every Cool Girl Should Know About

    26 Sep 2018

While Nordstrom’s Space section has been around for several years now, I find myself...